The Value of Customer Service

Marketing agencies love businesses who set a reasonable goal for their advertising needs, but search engine optimization, reputation management, social media and blogging are not enough to maintain your clientele. While some companies may find it easy to gain customers, it may be difficult to maintain their loyalty. Companies who provide services such as pest control, landscaping, and roofing usually do not have a designated customer service manager, so it is important for the owners of the business to manage the operations and customer service aspects of their business.

One business who understands the value of customer service is ProFormance Roofing in Windermere, Florida. ProFormance Roofing is locally owned and family operated, and their dedicated team provides the best customer service in the residential roofing industry. They have mastered delivering quality work for Windermere while engaging with every client in details of their new roof, re-roof, and roof repair.

Here are four reasons why customer service is important for all businesses, including ProFormance Roofing:

1. Customer service strengthens your brand.

The strength of your brand relies on customer service. Customer reviews are easier to post through search engines and social media, and customers are likely to post both positive and negative reviews online. During my recent trip to St. Augustine, Florida, every exhibit tour guide requested a review on TripAdvisor. Approximately 200 visitors checked my reviews in the past three weeks. This example shows creating a positive perception of your company through reviews can help grow your business.

2. Existing customers will continue to use your products and services. 

ProFormance Roofing helps customers with new roofs, but current customers can take advantage of roof repairs and re-roofs. Whether there is roof decay or a major storm, existing customers can share your variety of products and services and help you establish long-term relationships with future customers.

3. It prevents employee turnover.

When I worked in a company who experienced a high customer churn rate, it made me realize the company's lack of consideration for each customer's time, effort, and commitment to the company. I began researching companies who had a greater understanding of maintaining their clients, and wanted to join their team. A lower customer churn rate will allow your employees to feel like they have a purpose in every task they need to complete.

4. Referrals lead to less expenses.

Despite digital marketing techniques, word-of-mouth advertising is still a reliable method for gaining clients. Customers tell their friends and family good and bad experiences. Therefore, word-of-mouth is just as valuable as reading online reviews in search engines and social media.

ProFormance Roofing uses these four tactics for their roofing services in Windermere and Central Florida. Get more info on their website today.